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Re: linkvest post# 177033

Monday, 07/15/2024 10:52:07 AM

Monday, July 15, 2024 10:52:07 AM

Post# of 177066
I have attended dozen of science/technical conferences and walked through miles of ball rooms with booths while holding my free drink and hor dourves. I understand well the dynamics of what is going on. What you say is true of well established technology that the professionals trust and for which they already have experience. In that case its about making a choice between different products based on price and some small differences in performance. But IsoPet is a one of a kind product and is having a very hard time in the market right now because it is a complete unknown to vets. If IsoPet is at the point of being able to attract new clinics by having three ladies pass out brochures that is fabulous. But I don't think we are. Perhaps a few of them will toss the brochure into their bag, but most paper work never makes it on a plane for the trip home from the conference it gets tossed before we leave the hotel. Being able to tell a veterinarian stopping at the table that there is another vet who has used the product who will be abilable table between 11 am and 1 pm would be a help in getting serious inquiries.

BTW, the vet that comes by and hangs out for 2 hours should not have to do any marketing. They would just get to sit there for 2 hours (paying off their free attendance and eating their lunch) and only talk with a vet that wanted to talk to them about using the product. They would be an added resource for information they would not be working to sell the product.
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