Friday, May 03, 2024 3:33:18 PM
Perhaps why…
1. Adcock Ingram selling enough, or not enough?
2. Ortho is a puzzle.
3. OEM agreements with distributors and whoever is only as strong as the OEM supplier (BIEL) is at the negotiation table. Had BIEL been able to advertise more favorably and managed to reach a critical mass of sales, would that forge a more committed agreement by others? There is no such thing as a free lunch when it comes to advertising. It’s a case of who needs who more and the weaker party doesn’t get to structure an ideal agreement imo. The stronger party is already established, they may be of mind to throw in a few bucks, and not much more and see where it goes. They’ll still live regardless of there being an OEM supplier or not, like always.
4. The “others” may have bigger fish to fry or have agreements with other OEM’s or whoever that bring in adequate monies to the negotiations table. So then it’s simply a matter of both parties tapping into their respective skill sets and bringing together their respective personnel to work in synergy to get those sales. A pairing of equals regarding monies, personnel, advertising and sales.
5. Current political winds and lobbying interests can impact what gets done and with who.
6. Changes in “partner” management directing efforts elsewhere.
7. Concerns with on-time shipping and/or OEM adequate product availability concerns from external factors beyond partners’ control?
8. Whatever
In other words, your guess is as good as mine. It’s a guessing game.
In the meantime…
01 January 2025
imo
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