DRYWORLD and Renegade Territory Enter Era-Defining Partnership With Grammy-Award Winner, OPLUS
8:00 AM ET 4/19/24 | GlobeNewswire
DRYWORLD and Renegade Territory Enter "Era-Defining" Partnership With Grammy-Award Winner, OPLUS
Collaboration marks DRYWORLD's second partnership deal with Renegade Territory in 2024
SANTA BARBARA, Calif., April 19, 2024 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR), a premium performance sports brand, is pleased to announce it has partnered with Renegade Territory to release a collection of soccer jerseys in collaboration with OPLUS, the Grammy award-winning musician hailing from Cali, Colombia.
Osmar "OPLUS" Escobar is a highly successful artist, executive and songwriter with unparalleled experience in entertainment, including music, television and film. He has worked with some of the biggest names in the industry including DJ Snake, Steve Aoki, Anita, Danna Paola, Mike WiLL Made It and many more. In 2022, OPLUS won a Grammy with Sebastian Yatra on the Dharma album and wrote the latest hit for Tini Tousell's "Las Muñecas." A natural leader with the ability to think critically and creatively, OPLUS brings fresh perspectives, relativity, and relatability to entertainment, technology and content creation.
"It's an honor to work with OPLUS. His story is inspiring, and his music is powerful," commented DRYWORLD Co-CEO Brian McKenzie. "His creativity is next level as a writer, musician and entertainer and we love the way he's applied the methodology that led him to win a Grammy to developing a merch collection with us."
The "8/11" collaboration, which symbolizes OPLUS' birthdate, will include an initial drop of three soccer jersey designs inspired by OPLUS' spiritual approach to life, which is a manifestation of what seems impossible, including his incredible journey in music and entertainment. The first collection represents a home, away and third jersey of a soccer team featuring the D logo on the right chest, the OPLUS crest on the left chest and Renegade Territory branding on the left sleeve. This collection fuses OPLUS' vibrant appreciation of colors in his own fashion pieces, coupled with his supreme passions for music, art, culture, and soccer.
"OPLUS is a multi-disciplinary creative with deep culture cred on a global scale. This collaboration with DRYWORLD and its worldwide soccer merch platform is going to bring an energetic, unique product and brand experience to soccer and entertainment. OPLUS' current and prospective fans are going to get a more in-depth dive into OPLUS, the man beyond the on-screen persona. OPLUS is an incredible music artist, and an even more interesting human spirit and story," commented Sergio Morales, CEO/Co-Founder of Renegade Territory.
DRYWORLD, Renegade Territory, and OPLUS are proud to announce this groundbreaking partnership that will bring together pop culture, design and the music sector.
"I've already been working with Renegade Territory on numerous projects including a collaboration I did with them at the Latin Grammy's, where they gave me the opportunity to collaborate with Sprite and LeBron James' tequila brand, Lobos 1707," commented OPLUS. "Now, coming together with DRYWORLD is a powerful way to express my love for the sport of soccer, to pay homage to Colombia,
