Morgan Stanley sees room for Alibaba top-line estimates to rise After attending the virtual launch of Alimama's new site-wide, AI-enabled, and ROI-based ad tool, Morgan Stanley thinks the new tool will improve merchants' marketing efficiency. The analyst, who sees upside risk to Alibaba's take rate and room for top-line estimates to rise, has an Equal Weight rating and $85 price target on Alibaba shares.
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