SOHM Inc (SHMN)

[SLC-JD]

I totally agree that they'd be screaming about a signed deal (as well they should).

I'm looking for that middle ground between announcing a signed deal and meaningless pump. They've announced that they were presenting, but then didn't discuss what they presented, how it was received, or put it into terms of how it may benefit the company.

I'd love to see them use this as an opportunity to describe what they spoke about (without getting too far into the weeds) to create perceived value around ABBIE without resorting to pumpy "there's an LOI to investigate the possibility of a partnership at some point in the future" type stuff. Call it a substantive pump, if you will.

With a fully reporting company, a PR is just that - an announcement to the press about *something*. It need not have direct revenue implications, or specifics. It's generally just fluffy good news.
With a non-reporting company, it has to do double duty - announce disclosure that would normally go into an 8-k, but also do the good news reporting.

While most pinks swing waaaaaay too far toward the fluff end of the spectrum and dive into pumpy bullshit, I think SHMN would benefit from sharing a bit more good news (albeit substantive good news).