I understand and respect your position and thoughts!
My issue is Foley was 100% in charge and owns the premium price strategy and also owns the fact that he waisted $300 million plus! He is the captain who has kicked everyone else off the boat he was driving and blames everyone else! He has never been a real leader and taken ownership!
I have watched all his videos and messages! Secondly, if you follow Mertz, Allergan or Evolus, their teams communicate weekly through Instagram and LinkedIn commentary on advancements with products and industry support! Foley or his team (which he may have fired everyone) has not provided a positive communication to investors or the general public since he did the last investor interview. All he discussed is how he is fixing the company..not his mistakes. He could announce the new lip indication for RHA3, he could announce their new VP of Sales who is doing…….to build and grow the RVNC culture, he could announce Dr Leed and all the Daxi trainers who are available to assist all and any practices with training and learning, he could announced the support RVNC is provided to the Nashville community, he could announce the learning and feedback from the CD Prev program, he could announce the CD sales team progress and programs, he could announce how RVNC is handling early orders for CD and off label therapeutic Daxi….there are tons of communications which could be shared which would build investor confidence and injector confidence and interest! If you know Instagram, providing quality weekly messages is #1 for development of loyal followers!
Foley seems to have this EGO and wants to surprise investors, especially the shorts, with good news rather than put out a constant flow of communications to build trust! Foley only has 1 product to make and sell Daxi and RHA to sell! Foley must communicate to investors, otherwise the shorts will continue to kill the SP! Sales are the magic, and sales grow faster when watered with positive feedback and industry news! As you know, most doctors/injectors are influenced by their doctor friends!
Foley should have a team of consultants who work with each RM and teach their practices how to schedule, price, market Daxi to their patients and the additional profit Daxi will bring rather than continuing to pay himself more! Each converted Botox to Daxi patient is worth at least $500 more profit per year to the practice! Could be $1,000. Foley does not understand the toxin industry and how to communicate!
Sorry, this got a little long 🙄🙄
