Wednesday, March 13, 2024 5:15:11 AM
It looks like Apple sent a LOP to the trademark office back in November, essentially protesting the trademark based on confusion. I say Apple, because the trademark that the patent/trademark office references in the LOP message to the company is directly Apple's. Shocking I know, but there are a LOT of genius trademarks out there, and just as feared, confusion isn't acceptable between them. It appears that the hurdle of goods/services was resolved, but you have multiple Genius marks that all look identical. The way I'm understanding it, is that the mark itself needs to change, or they have to remove the goods/services that are covered by other companies. I'm betting that the company sticks to its guns, but changes the look or lettering a bit to get it passed. They already abandoned the COSM/KOSM marks last year as they were facing opposition; I can't see them scrapping for a third.
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