And more controversially, should they? My (admittedly lukewarm) take is no. Damn the torpedoes, full speed ahead.
The legally defined purpose of the BOD (and by extension, management) of a publicly traded corporation is to "increase shareholder value". While these trading shenanigans have an indisputable impact on PPS, the movement of tens or hundreds (or tens of hundreds) of dollars of shares, even if they make for major swings in market cap, don't materially impact the underlying shareholder value. If PPS drops by .0002, or even .002 because of a 50,000 (or 5,000, or 50) share trade, the impact on market cap is big, but the impact upon the true value of the stock is minimal. If people are cashing in on this bullshit, good for them. If the company and its share price were in a stronger position, trades like this wouldn't happen.
I would much rather see the company focus on initiatives that will drive the underlying value (ie coming up with a real and demonstrable sales pipeline, bringing ABBIE to market in a tangible way, etc.) than worry about some punk(s) who are flipping shares for a .0003 profit. If the Company is generating solid revenues/following through with their stated initiatives/generally demonstrating that they are acting like they are worthy of investment, the needle will move, and the ticky-tacky bullshit flippers will not be able to orchestrate their pocket change flips.
Yes, this is a pink company. But as I have attempted to articulate in the past, they seem to have a real path forward (if they can just get shit done). I'd vastly prefer to see them leverage their public position in a manner that drives sustained upside for the shareholders than focus on the pedestrian actions of those who are willing to spend hours orchestrating these flips to realize a few hundred bucks of profit.
As always, my opinions only...YMMV
