United Communications Partners Inc (UCPA)

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Tre Kronor Media becomes Svenska Spel’s media agency
Stockholm, 23 February 2024, on behalf of Svenska Spel – Following the winter procurement process, it is clear that Tre Kronor Media has been awarded the contract as the new media agency for Svenska Spel. The agreement is effective from May 2024.

“We are pleased to welcome Tre Kronor Media as Svenska Spel’s new media agency. During the procurement process, we have had the privilege of reviewing several bids of very high quality from some of Sweden’s sharpest media agencies. Tre Kronor will be an important partner to Svenska Spel in the work of continuing to create successful communication with great impact,” says Frank Hojem, Head of Communication & Sustainability at Svenska Spel.

“Svenska Spel is a dream client. We are very proud to collaborate with one of Sweden’s largest media buyers. Svenska Spel has strong expertise in purchasing, strategy, and as a client, and also has a fantastic portfolio with some of Sweden’s biggest brands,” says Niclas Fröberg, Nordic CEO of Tre Kronor Media, a Making Science Company.

The agreement is effective from May 2024 and includes Svenska Spel’s corporate brand and Casino Cosmopol, as well as the business area Tur with brands such as Triss, Lotto, Keno, and Eurojackpot. The agreement is for 2 years with the possibility of an extension for 1+1 year. The contract value is estimated at 4–5 million SEK, excluding VAT per year. Search services are procured through a previous agreement with Dentsu.

The bidders were informed of the award decision on February 12, 2024.

https://trekronormedia.se/2024/02/23/tre-kronor-media-becomes-svenska-spels-media-agency/