NorthWest Biotherapeutics Inc (NWBO)

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Sukos, the term "franchise" is used in the space to refer to a drug that is a significant portion of the company's business. It has nothing to do with opening McDonalds.

He said a further analysis of the results may actually show that Opdivo, with its broader effort, actually performed similarly to Keytruda. Still, Anderson said, “this does not erase the fact that BMY’s trial is a miss and major upset. It puts BMY on its back foot from a commercial perspective, as it tries to defend its franchise.”