Liquidmetal Technologies Inc (LQMT)

[chipboarder]

So imagine you have a start-up company launching your first product and you decide to make 20,000 rings (representing $5MM in sales) . First problem …3 colors and 5 sizes so how many of each do you initially make? You will always be wrong in anticipating the customer demand pattern.
Second problem….logistics since the rings come from China and the electronics (Osram) are from Europe (at least initially)….hopefully the electronics will be only one size…compatible with the size 5 ring. All this is new and they need to work out the kinks. Total staffing is under 100 so compare that to an Apple when they can throw 1000 bodies at a SNAFU when it pops up.

Good news…everything is tiny so they travel by air very well!