Wine Maker,
I totally understand and get your frustration. Trust me. I have seen, invested in, worked for and everything on the in between with companies that looked good on paper but were total disappointments in reality. The last company i was with, in the cannabis / hemp space, was such a massive upside potential situation, but corporate decisions, bad corporate governance, allowing the "patients to run the asylum", took a company that was doing $12.9M per qtr in sales, and completely imploded in 12 months.. When i started with the company, from day one, mkt cap was $75M, in 24 months, we worked it up $386M mkt cap. We did benefit from the mkt hype, but we had a real business, real intentions to build a world leading brand, but ultimately gave the ground back on sub-par financial performance. Revs were great, EPS was not, continual losses. To combat that, the thought was to bury bad press by putting out puff pieces, to which i totally disagreed. My point and theory is very simple, i learned this from a friend of mine, very very smart guy, worked at the largest investment house in the world, "Run your business the right way, the stock will take care of itself". I believe, stripping away all the bad ju-ju from the past, what HERO is setting up to do today, is the right move, real ideas. If we can execute, then this paltry $5M mkt cap can rise exponentially. But we have to execute, and i am completely cognizant of that. I wouldnt sign on to walk into certain death. We all have a puncher's chance, and i think this is one of those.
