Digital Brand Media and Marketing Group Inc (DBMM)

[Stock_Barber]

Is it a material event? Good question. If it was an actual "acquisition" an 8K would definitely be required... but it isn't.

I am NOT an expert in this area, but have seen filings for similar things with substantial impact on the bottom line of companies. There are likely readers here that would know for sure. Janice? Renee? Anyone else?

What I find is:

Current Report on Form 8-K
A public company must file a Form 8-K — called a current report — whenever it does something important.

Examples of events that trigger the need for an 8-K include:
Entering into a material agreement (Item 1.01)
Mergers and acquisitions (Item 2.01)
Private placements of equity securities (Item 3.02)
Election or departure of officers or directors (Item 5.02)
Amendment to Articles of Incorporation or Bylaws (Item 5.03)

An event is considered "material" when it could affect a reasonable shareholder's investment decision. Do you think that is the case here?

Maybe it is a grey area and an optional thing that some companies just choose to do.

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