Alas, after many years, all are waiting on the prospects of a product to be marketed and sold directly to the consumer again to use as a base for marketing to industry second again, for LQMT’s possible success.
It’s a concept that LQMT started with sports products two decades ago. Tennis racquets, baseball bats, golf clubs and ski’s. Followed by a thumb nail for a camera and a knife. All failed.
The concept is nothing new. It’s what many shareholders over the years have been clamoring about and have been saying all along! …
!!!SELL YOUR IP DIRECTLY TO THE CONSUMER!!!
Perhaps today, technology has caught up with the various amorphous metal formulas and perhaps the process has caught up with the ability to supply demand.
Perhaps the outcome of this ring product will open up the eyes of whoever and whatever is left of management at LQMT, to realize that the biggest whale to catch are not the companies that lie in the world of industrial, medical or auto etc., but the INDIVIDUAL CONSUMER!!!
It got so bad in the not to distant past, that shareholders out of frustration suggested to use the parking lot of the now rented out new headquarters in LF CA, for a car wash as a novel idea to earn more income than the all of the existing contracts combined!
It’s not that the concept of selling to the consumer was a failure. It’s that they gave up. It is those failures to sell to consumers, which led LQMT to concentrate on other endeavors. Specifically to try to sell their ip to the companies that already know how to sell to the consumer! That logic is what got us in LQMT down to three (0.03) cents!
It is the same management style that forced the IP SALES TO APPLE AND CHINA and pissed off most shareholders who were very perceptive, while other shareholders still had their heads buried in the sand hoping and thinking a dollar a share every new year.
Which proves my point. You need to sell to the biggest elephant in the room. “The CONSUMER “ you need to find a product or products that consumers want due to the unique material, which makes the product they are buying more attractive, more useful and lasts longer, where they get their bang for the buck! The same consumers that make Apple’s consumer electronics successful and Tesla’s autos and the auto industry successful and Lowe’s and Home Depot successful and Walmart successful and Amazon too!!!
LQMT was not a failure in trying to sell to the consumer. They were a failure when they lost focus on the consumer and focused on the companies of established industries already selling to the consumer. They are more strict! Much more strict and disciplined and difficult to sell to! They have oversight and they too have to answer to shareholders for their decisions. Otherwise it is off with their heads!
Successful companies have more regulations and regulatory agencies watching them and lawyers and competitors ready to sue. Especially whales!
The CONSUMER has free will and a debit or credit card! As long as you don’t deceive them, you are in. To sell to the consumer you don’t have to make a gazillion prototypes or jump through regulatory hoops or bend over backwards to sell a product! You catch the right product and you don’t need FDA, FAA or anyone else’s approval, especially if the product already exists. The only approval you need is the CONSUMER’s approval!
Perhaps the ring will refocus managements way of operating LQMT away from the bend over backwards demands of companies, where LQMT has to genuflect and realize the biggest whale out there are the ones actually buying the end product and they are much easier and quicker to please.
It’s not that the consumer did not want the tennis racquets, the baseball bats or the golf clubs etc., that caused them to fail! It was the fricking regulators of professional sports that cried foul and banned the product and LQMT just did not have enough grease to exploit capitalism like the way it’s done in politics by businesses with deep pockets to get things done. It’s funny the souped up baseball was okayed? Hmmm🤔 ?
It’s called commercialization. The commercializing of LQMT’s IP for the purpose of earning income, where by you don’t have to be so perfect, where by you can lessen the cost of your materials to make a profit and not wait for a company or government agency’s approval.
Let’s hope a light bulb goes off in the craniums that operate LQMT, so all are able to see the light at the end of the tunnel.
It’s about time. It’s about time LQMT puts a stake in patience. It’s why Apple bought the consumer electronics IP and China bought the same. To sell to the CONSUMER! A better product not a new one.
Good luck to all in LQMT.
Wish TC luck.
Commercialization, what a concept!
Consumer first. Industry second.
Car wash anyone? :)
