Great post bielup, after reading it another product, using technology totally foreign to consumers, came to mind, Microwave Ovens
It took years to win over consumers to this new form of cooking but today it is hard to find a home without one.
I asked Chat GPT how microwave oven manufacturers won consumers over. The notes in red are my comments relating to BIEL.
The acceptance of microwave ovens by consumers was a gradual process that involved a combination of technological advancements, marketing efforts, and changing consumer lifestyles. Here are some key factors that contributed to the acceptance of microwave ovens:
Technological Advancements: The initial development of microwave ovens dates back to the 1940s, but it wasn't until the 1960s and 1970s that the technology became more refined and affordable for consumers. As the technology improved, microwave ovens became more reliable, efficient, and cost-effective.
(BIEL made the major break through in PEMF with the wearable ActiPatch, several upgrades have refined it over the past 20 years)
Convenience and Speed: Microwave ovens offered a revolutionary way to cook food quickly and conveniently. They drastically reduced cooking times compared to traditional methods, making them attractive to consumers who were increasingly looking for ways to save time in their busy lives.
(BIEL's 'convenience' is its wearable design, 'Speed' is still an issue that needs work in this 'want it now' society)
Educational Marketing: Manufacturers invested heavily in educating consumers about the benefits and uses of microwave ovens. Marketing campaigns emphasized the time-saving aspects, versatility, and energy efficiency of microwave cooking. Cooking demonstrations and promotional materials showcased the convenience and speed of preparing meals with microwaves.
(BIEL's 'Education', IMO, needs to focus on understanding how PEMF, something consumers can't see or feel, relieves pain, the zero side effects of ActiPatch, and the dangerous side effects of many pain relieving drugs, especially addictive Opioids)
Affordability: As production processes improved and competition increased, the cost of manufacturing microwave ovens decreased. This made them more accessible to a broader range of consumers, contributing to their acceptance.
(BIEL has the 'affordability' issue under control, however we did see the negative affect of high pricing with KT's Wave priced at $34.95 for 250 hours)
Changing Lifestyles: The 1970s and 1980s saw significant changes in family structures and lifestyles. More women entered the workforce, leading to busier schedules and a greater demand for quick and easy meal preparation. Microwave ovens aligned well with these changing dynamics, offering a solution to time constraints.
(The 'changing lifestyles' issue I see for BIEL is more consumers becoming concerned with drug use and actively seeking non-drug solutions to pain)
Product Innovation: Manufacturers continued to innovate and improve microwave oven designs, incorporating features such as different cooking modes, defrosting capabilities, and various sizes to meet the diverse needs of consumers.
(Last year BIEL stated that they had developed a rechargeable ActiPatch, another possibility is an ActiPatch with an adjustable frequency via smart phone, different frequencies for different indications, last year BIEL showed a surgical RecoveryRx with an antenna modified into a long rectangular shape to direct more energy to the surgical incision)
Regulatory Approval: As safety standards were established and met, consumers gained confidence in the safety of microwave ovens. This was crucial for overcoming initial skepticism about the potential health risks associated with microwave cooking.
(It took years but BIEL has the 'regulatory' issue well covered with 5 FDA indications, what is needed now is large clinical trials to satisfy the Health Insurance companies)
Word of Mouth and Positive Reviews: As more households adopted microwave ovens, positive word of mouth and reviews from satisfied users helped build trust in the product. Personal recommendations played a significant role in convincing others to try microwave cooking.
(As bielup pointed out, "4-5 star reviews from thousands of users means the product works!", but BIEL needs more to reach a 'Word of Mouth" critical mass)
In summary, the acceptance of microwave ovens by consumers was a result of a combination of technological progress, effective marketing strategies, changing societal trends, and the overall convenience that microwaves brought to the kitchen. Over time, microwave ovens became a staple in households around the world.
