Revance Therapeutics Inc (RVNC)

[bubka]

My wife had her annual body scan at the Dermatologist. This time, I asked her to see if they had anything displayed that promoted Daxxify. She didn’t notice any posters, so he asked her doctor if they had any Botox or Daxxify brochures. Her doctor replied “Why?”

This caught my wife off guard, but she informed the doctor that she might be interested in treatment, especially Daxxify. Her doctor told her that the clinic no longer carried Daxxify. Then she added “Actually, we never reordered it. It didn’t differentiate itself from most of the other products and it was too expensive.”

This doctor wasn’t even aware that the price has been cut. I think Revance has their work cut out to undo some of the damage that the ill-conceived launch has caused.