Iconic Brands Inc (ICNB)

[rosee]

Talking bout the brand value in their bankruptcy. If you read, a creditor filed for “involuntary” bankruptcy for ICNB. ICNB. Had until Dec 1 to respond ( to stop the bankruptcy). They didn’t respond. Judge put them in bankruptcy

Now they are in Chaoter 11. If assets are greater than liabilities the bankruptcy is invalid. Brand is an asset (intangible) that SHOULD be on their balance sheet. What would a bigger company w more advertising budget pay for Bellissima? What are future sales? GET AN APPRAISAL
in Chapter 11 most of the time shares are canceled. Company can emerge stronger but common gets robbed. Not good for reputation of Christie if that happens.