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What's this? Another lawsuit?

X sued over Twitter rebrand in trademark dispute

A Florida-based social media company, X Social Media, is suing Elon Musk’s X, formerly Twitter, for utilizing the X branding.

In what might be one of the more confusing lawsuits circling around Elon Musk, a Floridian company that manages social media platforms for lawyers has struck out at X, formerly Twitter. The lawsuit in question surrounds the sudden rebranding of Twitter, with X Social Media claiming that X Corp is infringing on its trademark.

X Social Media apparently has a federal trademark for X, alongside Meta – formerly Facebook – and Microsoft, among others. The company is suing as they’ve alleged that Musk’s new branding has caused a loss in revenue. X Social Media has also invested a reported $400 million into Facebook and social media campaigns in an effort to reach more customers.

According to the lawsuit, X Corp, Musk’s company, currently dominates Google searches when typing in “X Social Media”. They also say X Corp infringes on X Social Media’s trademark through what Musk’s company applied to do.

This includes:

Business data analysis
Promotional services
Business consulting and information services
Business consumer and market research

The company X Social Media is also requesting an undisclosed sum of money for damages against the company.