Lightwave Logic Inc (LWLG)

[JohnSamuel]

Day in and day out, a few posters on this board agonize over the issue of why management is not disclosing more info about progress in establishing a customer base and who those customers might be. Many people have responded it is because of non-disclosure agreements. My belief is that this is absolutely the case because no one wants their competitors to know what they are working on that might give them an edge-up on their competitors and competition.

Since 1976 I have worked in product development in the jewelry and watch industry. During that time I have developed product for major corporations in the U.S. and the Far East. All of the companies demanded secrecy on the product being developed because they did not want any of the competition to know what their new styles and models would look like or what design elements might be incorporated into a model or what the price structure is of the item. If it were a watch product what type of movement would be used. Would it be a chronograph or multi-function movement ? Would it have a Swiss made movement ? If so, would it be an ETA or Ronda movement ? Would it have a Japanese movement ? If so, would it be a Miyota (Citizen) or a Moroka Tokai - Time Module (Seiko). All of these factors would give the competition an idea of what the retail price point might end up being if he can find out these varibles. Would it be a 3 hand movement or a 2 hand movement and not a chrono or multi-function ? If so, would it be a dress or sports model ? If it is a dress model will it have diamonds on the dial ? Will the dial be a mother of pearl dial ? Or will the dial be black with raised applied markers or white with raised applied Roman Numerals ? Is the case stainless steel ? Is it water resistant to 20 ATM, 10 ATM or 3 ATM ? All these different alternatives determine function, appearance, quality and pricing structure. In plain simple to understand language : You do not let your competition know what you are developing and you do not allow your partners in production to discuss it with other factories or customers... period.
Building a watch from scratch is simple compared to what Lightwave has undertaken. LWLG customers are going to demand a lot more secrecy and non-disclosure confidential agreements. When LWLG is able to share info they will ... when they can not, for all of our sake ... they will not.