trivago announcing a renewed focus on its brand marketing strategy; plans to issue a special one-time extraordinary dividend; no longer expects to exceed adjusted EBITDA of 70 million in 2023
6:18 AM ET, 09/05/2023 - Briefing.com
This strategic shift aims to fuel long-term growth and underscore the relevance of its offerings to travelers. Additionally, trivago anticipates distributing a one-time extraordinary dividend later this year, subject to shareholder approval. trivago's renewed emphasis on brand marketing is prompted by the robust growth in the online travel sector and the positive impact of the company's latest summer marketing campaigns. The company is intensifying its brand marketing investments, with an anticipated decrease in profitability for the current year. It no longer expects to exceed adjusted EBITDA* of 70 million in 2023. As part of a multi-year strategy to rejuvenate its brand presence, the company aims for a return to double-digit revenue growth in the medium term. trivago is confident that its meta-search model is more relevant than ever. Travelers remain budget-conscious when booking hotels. Compared to 2019, room rates have increased, and most travelers appear to be Over the past several years, the company has proven its ability to generate robust cash flows. To further optimize its capital structure and to return value to shareholders, trivago plans to issue a special one-time extraordinary dividend. The dividend is anticipated to total approximately 184 million (or approximately 0.53 per share) (.56 american coin) and to occur later this year, subject to shareholder approval.
Math that makes you go...wtf?
Sooo...WTF is TRVG even thinking?
"Then there was a woman, a lion of a woman."
