You could post that over at SA comments. I've only traded AMZN with quite amount of success. Made more than I ever could holding long even after taxes and it's way out of my criteria to hold for any length of time at my stage of the game now. Over a 100 PE, no divys, just is too much for me to think about it even if it does outperform the market, I'm confident that I can outperform the market without a stock like AMZN. Same reasons I just got rid of the last of my Nvidia, it probably will go to 2000 now. I could have made more if I held all of my shares (it was breaking my rules then) when it less than half of what it is now, but it just doesn't bother me and even all the pros didn't see what it ended up doing. It would bother me more to go against my rules and there's too many things to make money on instead with more conservative plans.
I'm not sure if it's a good comparison between Amazon and Standard Oil over a hundred years ago. I realize Amazon is a powerful player in their industry, but if you compare to big oil now, it's minimal compared to how much power oil has over the world. Back then about that time, industry and ICE really took off in demand for it. There was already a demand of course, but not anything that followed that time. Also if I'm remembering correctly, US at the turn of the century was supplying over 50% of all the worlds oil. You could probably give more exact numbers or corrections. But breaking up large companies has had mixed results, but I don't think it's usually really hurt the top dogs in the long run. Maybe some shorter term effects might happen.
I've purchased my share of items from Amazon too, but have been disappointed in the direction it has gone with the massive amount of China alphabet companies selling the same shit with fake reviews and fake items. At least quite different than years ago. I already have 100s if not thousands of hours of music and access to any and all tv around the world, way more than any interest I have or need. Also access to all the grass fed and ranch meat and organic garden goods in season, with the normal freezing and canning and access by other means off season. Amazon doesn't really offer me as much as many get from it.
To each there own though, I wish you the best of luck with it.
