LifeLoc Technologies Inc (LCTC)

[pdicamillo1]

I was looking into SOBR, which sits at about a $25 Million market cap. They have just begun to become revenue producing but have yet to earn a profit. Each quarter it looks like they lose about $2.5-$3 Million and have an accumulated deficit of $83 Million. They also continually issue more shares and dilute shareholders to the tune of about 1.5 million shares each year. They do have total assets of around $9 Million but I just don't see how SOBR has more going for it than Lifeloc. The market is valuing SOBR 4 times that of LCTC. SOBR needs to produce a net profit of $83 million just to start breaking even. I just don't see how Lifeloc still sits at such a low valuation compared to competitors in the industry.