Over a million new homes are being built in the USA. Insultex will be used in less than 1000 new homes, maybe less than 500 homes. Why aren't people happily spending more money for Insultex?
Here is an example. You want to drive from Pittsburgh to Philadelphia. You get to purchase a new car to make the drive. Insultex is the Ferrari and Tyvek is a Ford F150. People buy the F150 because it is affordable and it will do the job. Ferrari is a luxury that few can or will pay for. And both vehicles will do the trip in the same amount of time. A couple of folks will be able to open the change purse for the Ferrari. Most people are happy to make loan payment to drive a new pickup.
I personally think our CEO should concentrate on the clothing and other applications for Insultex. Ones that don't have to meet "government" codes or regulations. IVDN had a growing, successful clothing company. Our CEO let it fall into a coma.
Here is my suggestion for our CEO. We should be looking at products to sell to Uncle Sam; emergency tents, blankets, sleeping bags, pillows, sleeping mats for the homeless and migrants. Clothing for the military, police and road workers. The local, State, and Feds are falling all over themselves trying to help the needy. They have billions of dollars to spend "Helping". As we all know our government always pay 2 to 3 times as much for a product than it is worth. They might as well purchase product using Insultex.
Insulation in RV's and cars, especially electric cars.
The building industry as a whole is too regulated. Regulations mean it costs more to build. This industry will only get more regulated. Builders need to cut costs, something that IVDN can not offer. As Mcfish posted, because of the cost, Insultex might be offered as an upgrade.
Insultex costs more? How much more? I have looked online for Insultex price. Can't find it. People are not going to spend the time and hunt for a price when the competing products are easily found, you know the cost, and can get immediate delivery.
When you have a product that doesn't sell in the market, it dies. Or you find a new market for the product. A good CEO would see this instead of continuing to down the road to nowhere.
There is another vehicle that will make the trip from Pitt to Philly. It is a little slower, 99% environmentally safe, and that vehicle is a donkey. IVDN is riding on the back of a donkey.
