Tesla Inc (TSLA)

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Tesla Updates Order Pages On Website, Excludes Model X — Releases New Video on Model 3
10:11 pm ET June 29, 2023 (Benzinga) Print
Electric vehicle giant Tesla Inc (NASDAQ: TSLA) has updated its website to show a video instead of a still image on the order page of all its models but Model X.

What Happened: A newly updated near-20-second video on the Model 3 order page flaunts the vehicle's glass roof, multiple color options and spacious frunk. Earlier this month, Tesla updated both its Model Y and Model 3 order pages with videos.

For Model Y, the short, 15-second video shows the car covering different terrains including wet mud tracks and snow while accommodating families and children with ease. The video also showcases the car’s ample trunk space and infotainment system.

The video on Model S, meanwhile, flaunts its spacious trunk, choices of yoke/circular steering wheel, and its front and rear touchscreen, among others.

Tesla first updated the Model S order page with a video. The order pages of Model X, as well as the Cybertruck and the Roadster, continue to display a static image.

Why It Matters: The Model 3 is Tesla's cheapest EV. While Model 3 rear-wheel drive now starts at $40,240, Long Range starts at $47,240 and Performance at $53,240. Further, they are eligible for a tax credit of $7,500, together with the Model Y.

Tesla Model Y starts at $47,740, Model S at $88,490 and Model X at $98,490.