The Rising Influence of Rising Affluence

[santafe2]

EV market growth in the US is well behind EU. I don't expect that will change quickly. Socially we're quite different and there's an expectation that any vehicle should be able to drive across the country seamlessly. That's still 3-5 years away. Regarding TM; sale up 2% last year to 10.56MM vehicles, revenue up 8%. The largest vehicle manufacturer in the world still has pricing power.

Their nearest competitor VW; sales down 7% and revenue down 7%. Their EVs are crap. Unlike TM, they jumped in before they had a good product.

I think of TM much like I think of CVX, when the time is right, they'll be an EV company. Until then, they'll mostly stick with what's working.