WiMi Hologram Cloud Inc (WIMI)

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WiMi Hologram Cloud (WIMI) creates a digital holographic AR-HUD solution,

Source
https://www.newstrail.com/wimi-hologram-cloud%EF%BC%88wimi-creates-a-digital-holographic-ar-hud-solution/

June 7, 2023

After years of development, AR has been applied in many fields, such as the introduction of AR filter by Snapchat (SNAP), which adds a new possibility for social entertainment; Baidu (BIDU) map has created a new model of AR innovation and launched the “walking AR navigation” function.

With the continuous improvement of AR technology, a series of new technologies and new trends have emerged and attracted wide attention. For example, AR has also shown great development potential in the automotive field. The emergence of AR-HUD has taken the car driving experience to a new level.

HUD originated in the aviation field, and GM first applied HUD in the automotive field in 1988. As the name suggests, HUD is the projection of important driving information such as speed and navigation onto the windshield, so that the driver can need to see the vehicle information without bowing his head. Its obvious features can better guarantee driving safety. With the update and iteration of the intelligent cockpit, HUD is expected to develop into the core component of intelligent cars with its excellent interactive features of “people and car, people and environment”.

AR-HUD integrates AR function based on HUD, covering a layer of digital images in the real world seen by driving so that the information projected by HUD is integrated with the real driving environment. With the continuous progress of science and technology, more and more automobile manufacturers begin to pay attention to the human-car interaction experience, making the automobile AR-HUD begin to carry richer and more delicate functions and display tasks.


On-board HUD is divided into three main categories
The onboard HUD has experienced three generations of upgrades, continuously optimized imaging quality, continuous increase of information, and greatly enhanced the sense of technology. At present, W-HUD is the mainstream in the market, and AR-HUD is accelerated for mass production.
The first generation is the C-HUD (Combiner HUD), a combined head-up display system. C-HUD uses translucent resin board as the display medium, which has the advantage of convenient installation, but the imaging area is small and the display information is less. Because C-HUD is installed on the vehicle in the form of accessories, it is easy to cause secondary injury to the driver in case of an accident.

The second generation W-HUD (Windshield HUD) windshield head-up display system, which is currently the most widely used HUD, has achieved mass production. The W-HUD uses optical reflection to project driving information onto the front windshield of the car. W-HUD shows a larger range and further projection distance than C-HUD.

The third generation AR-HUD (Augmented Reality HUD) augmented reality head-up display system is a new head-up display technology. Compared with the traditional W-HUD, AR-HUD has a large projection range and more information, which can better combine the data collected by ADAS for scene fusion. Through the superposition of digital images and real scenes, it can enhance the sense of practicality and technology of HUD.

In 2020, the market began to accelerate the iteration of W-HUD to AR-HUD. Because AR-HUD displays increased information compared to W-HUD. AR-HUD collects the data of the external environment through the front-facing radar and camera equipment, calculates the required image and data information through the AR algorithm, and then reflects the image to the windshield through the optical structure in the AR-HUD, and produces a virtual image superimposed on the real object in front of the windshield.

There is no doubt that, as one of the representative features of the intelligent cockpit, AR-HUD is expected to become the final form of HUD in future vehicles. AR-HUD technology has been attracting the attention of the industry. Some institutions expect that the market size of China’s AR-HUD industry will exceed 7 billion yuan in 2023.

Technology is a solid barrier to WiMi
On the eve of the market explosion of AR-HUD, it is reported that WiMi Hologram Cloud (NASDAQ: WIMI) is working on building AR-HUD-related products. Its light field AR-HUD has multi-faceted optical imaging capabilities, which can achieve a better AR fusion effect and a more natural visual experience. In addition, WiMi Hologram Cloud technology solutions are in rapid progress, with uHD key capabilities, to provide rich application scenarios such as instrument information display, AR navigation, safety-assisted driving, night vision/rain and fog enhancement tips, and audio and video entertainment. Project virtual images in different locations in the real world, so that real objects in different positions can visually integrate with HUD virtual images, and may become a dark horse on the track in the future.

WiMi Hologram Cloud As a leading holographic AR application technology provider, fully aware based on AR-HUD technology is gradually become the focus of auto manufacturers, years committed to through independent innovation, positive research, and development, through AR-HUD transmission to holographic AR image display various digital information, an intuitive way to guide driving, improve the intelligent experience, make AR-HUD intelligent cockpit interactive hub, to improve the safety of driving, to help reduce the risk of accident.

With the further development of AR technology, WiMi Hologram Cloud will focus on the core capability of “visual interaction” in the future, while consolidating the dominant position in the field of intelligent automotive electronics and gradually developing products with technological technology such as AR-HUD. It can be said that this is an effort and attempt in emerging industries such as autonomous driving. It is expected to form a perfect human, car, road, and network ecology, and open up a new entrance for the next generation of augmented reality Internet. In addition, WiMi Hologram Cloud will continue to focus on related fields and technologies, and further participate in the larger holographic AR industry track.

To Sum Up
The HUD market is facing a period of rapid development, and many research institutions have given the same view. On-board HUD technology has become an important trend in the automotive industry. Through HUD technology, drivers can get more driving information while maintaining attention and concentration on the road, thus improving driving safety and comfort. With the development and application of AR technology, it is believed that the AR-HUD system can be said to be a major trend in the development of intelligent vehicles in the future, and its addition also makes us full of expectations for future cars.

At present, some people point out that AR-HUD is only a transitional technology to achieve fully autonomous driving in the future. After all, after the realization of autonomous driving, the convenience of AR-HUD head display is also insignificant for users.