WiMi Hologram Cloud Inc (WIMI)

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Leading the new breakthrough of global light field display technology, WIMI has consolidated the "technical foundation" with technological innovation.

Source
https://t.cj.sina.com.cn/articles/view/1765776051/693f9ab30200119vx?from=tech

May 12, 2023

As we all know, Metaverse, as an integrated innovation and integrated application integrating Internet, big data, cloud computing, artificial intelligence, blockchain, virtual reality (VR), augmented reality (AR) and other technologies, is developing rapidly. At present, technology giants such as META, Sony, and Samsung are successively releasing related VR/AR terminal products. At the same time, the rise of the metaverse industry has also promoted the progress of light field display (holographic projection) and VR/AR near-eye display technology.

Principle and Prospect of Light Field Display Technology
According to the definition, a light field is a complete representation of a collection of light rays in space. Collecting and displaying a light field can visually reproduce the real world, and describes the collection of light rays centered on the human eye. The light field display is to show the light in all directions of the optical scene, including the light emitted at various distances, so it is also called a holographic display.

The research on light field technology is mainly divided into two aspects, including light field acquisition and light field display. The light field acquisition technology is relatively more mature, and has basically reached the level where it can be used in some To B fields. Light field collection is mainly to provide 3D digital content. One collection can be popularized and used. This does not require individual consumers to complete it, and it is generally completed by a team. Therefore, the hardware cost, volume, and power consumption of the light field acquisition system are more acceptable.

In contrast, light field display is a To C product, and individual users are extremely picky in terms of cost, volume, power consumption, and comfort. The development of light field display prototypes has been completed in many universities and scientific research institutions. On the road to commercialization and practicality, the biggest challenge at present lies in the miniaturization and low power consumption of light field display devices.

Looking at the field of display technology, in recent years, the transformation of display technology has intensified. With the advent of the digital economy era, display technology will surely be deeply integrated with IC, 5G communications, artificial intelligence, and the Internet of Things. The Ministry of Science and Technology has always attached great importance to the innovation and industrialization of display technology, promoted technological innovation in the new display industry, continued to provide technical support for national key research and development plans, and shifted to "leading the global display" technology development.

Global industry giants are stepping up their layout
Undoubtedly, light field display technology is the next-generation display technology that is currently attracting attention, and can be widely used in exhibitions, education, medical/health, industrial design and architecture, entertainment media, and metaverse digital asset visualization. Although light field display technology is still a cutting-edge technology that is still being explored globally, global industry giants are stepping up their deployment.

Previously, Google (GOOGL.US) announced at the 2021 I/O conference that it is developing the "Starline project" that combines light field hardware and software. Starline uses 3D imaging to capture users, real-time data compression to pass real-time There is a network to transmit a large amount of result data, and it is possible to create a face-to-face experience with real people without additional depth-sensing equipment. Near-eye light field display glasses released by Nvidia (NVDA.US), and light field VR helmets being developed by Douglas Lanman team of Oculus under Meta (META.US).

In addition, it is reported that WIMI, as a leading company that has been cultivating light field display technology for many years, has always adhered to the development and forward-looking research vision, insisted on technological innovation, improved its innovative research and development capabilities, and enhanced its technical reserves. At the same time, the content ecological layout has been improved, and benchmark cooperation cases and content ecological partners have been established in multiple industries. WIMI is committed to empowering the Metaverse field and other industries through self-developed light field display technology and its full-link ecology of products, software, and application development, and accelerating the comprehensive development of the digital economy.

At present, WIMI's light field display technology can make the display interface itself have a sense of depth and three-dimensionality, and collect natural light completely and truly. Then, through a special optical display structure (micro-projection array, micro-lens array, micro-mirror array and other specific solutions), each beam of light is projected in a predetermined direction to simulate real natural light, so as to achieve a real depth of field effect. virtual image. It is reported that WIMI can perform with real people and virtual people at the same time through the light field display technology, and realize the interaction with the audience from multiple angles.

Continue to develop cutting-edge technology, WIMI holographic light field display technology empowers technological innovation, products have broad application prospects in advertising media, exhibitions, digital people, smart cities and many other scenarios, which is very in line with WIMI holographic hard technology The investment logic of empowering large industries. At the same time, the R&D team of WIMI has all kinds of talents from well-known universities, focusing on the research of 3D display technology and light field holographic display technology, constantly breaking through key process technologies and promoting product applications, which has further enhanced the technical strength of WIMI. It can be expected that WIMI will continue to improve product performance, dig deep into industry needs, and better apply technology to all walks of life.

epilogue
According to industry analysts, the light field naked-eye 3D industry will also usher in a new round of blowout development. Industry reports indicate that the global 3D display market size is expected to reach USD 413.13 billion by 2030, with a CAGR of 19.0% from 2023 to 2030. In this process, opportunities and challenges coexist. WIMI has long been committed to the R&D and application promotion of light field display technology. In the future, it will generate huge commercial value in various vertical industries and is expected to become an industry leader.