Bioelectronics Corp (BIEL)

[srinsocal]

KT Tape is an athlete/weekend warrior centered brand

This demographic is a small percentage of the overall Pain Relief Market.

KT shot themselves in the foot, as far as attracting current Actipatch users, by pricing the Wave at $34 for 250 hours. It would take $90 of KT Wave purchases to equal one ActiPatch 720 hour purchase at $30. Consumers notice this type of a major price jump and tend to avoid it.

KT has recently dropped the price, currently $22 on Amazon sold by Amazon, $25 on KT's website. This will help but is still far from the ActiPatch cost per hour.

Adcock Ingram supplies pharmacies who help patients relieve all types of pain. Adcock is also using TV promotions for ActiPatch.