Lightwave Logic Inc (LWLG)

[MarcoPolo4]

https://www.statista.com/statistics/276306/global-apple-iphone-sales-since-fiscal-year-2007/
Here is an example of a fairly recent highly innovative product that we are all familiar with and how sales progressed after its introduction.
I phone sales 2007 1.39 mil
2008 11.63 mil
2009 20.73 mil
2010 39.99 mil
2011 72.29 mil
2012 125.05 mil
2013 150.26 mil
2014 169.22 mil
2015 239.22 mil
2016 211.88 mil
2017 216.76 mil
2018 217.72 mil

This is of course an example of a wonderfully innovative product priced in a premium way yet growing rapidly despite legacy competitors. Given some limitations on manufacturing the first several years they still had breakthrough growth until sales stabilized after the 2015 peak. Remember the lines waiting for the release of new versions?
Competitors adapted some of the i phone features and had robust sales as well. From 2008 until the peak in 2015 global sales of smart phones (including i phones ) grew 10X. I phone sales alone grew 20X in that time frame. Competitors had to adapt by accepting lower margins to sell their phones and offering cheaper less functional products for people in less affluent countries. Competitors made sales by offering cheap prices so phone plans could offer them as incentives to switch or upgrade to their plans. Competitors survived but never came close to doing as well as Apple. Apple did this despite being much more expensive than other phones.

What do you think the growth rate would have been if the price of i phones was comparable to competitors, they had multiple foundries churning out chips to power devices, the speed was 3X faster than any other phone and they used less power so batteries lasted longer. It would be very hard to compete with the product. This is how a company can quickly take over a market.

LWLG has the advantage of having the only polymer that can meet the needs of the market, and the patent moat in polymer production and manufacture of polymer devices to protect their position in the market. They can easily manufacture all of the polymer that is needed on demand. With the advantage of cost, speed, power savings, and flexibility of integration into devices with a potential roadmap to expand into other segments of the market you have the formula for ubiquitous.