Tuesday, April 04, 2023 7:27:14 AM
Nightfood and TAP to Offer Nightfood Cookies as Proof-of-Concept Test With Nestlé START and CO.
"Nightfood was a finalist in the Nestlé START and CO. 2022 program and selected to move to the proof-of-concept phase. START and CO. 2022 is the 4th edition of an initiative that results from a partnership between Nestlé and Nova School of Business and Economics, and the objective is to identify and select startups that want to grow by exploiting synergies and thus create new paths and future businesses in partnership with Nestlé.
The data collected will be used by Nestlé START and CO. and Nightfood to evaluate consumer attitudes related to nighttime snacking and sleep-friendly nighttime snacks on both sides of the Atlantic Ocean, and to identify potential opportunities for partnerships and/or international expansion of the Nightfood brand.
START AND CO. 2022
"The previous editions of this partnership between Nestlé Portugal and Nova SBE have already resulted in 31 pioneer projects such as Buggle, Fidufoods, Goodbag, Macco Robotics, Petable, Phamo, and Progrow, among others, which continue to accelerate and collaborate with Nestlé in new business models, digitalisation of systems and online learning academies, both at an Iberian and European level"
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