There trying to get to that solid company you mention. In any event were going to find out. That MLB contract is a beast for exposure.
Exclusivities.
(a)MLB Designations: Licensor hereby authorizes Licensee to use, and shall not authorize any other third-party promoting goods or services in the Business Category to use, the designations “Proud Partner of Major League Baseball”, “Official Partner of Major League Baseball” and “Official Partner of [each MLB Jewel Event]” in connection with such party’s promotion of the goods or services in the Business Category.
Further, Licensor hereby authorizes Licensee to use, and shall not authorize any other third party to use the designation “Official CBD of Major League Baseball”.
(b)Licensed Properties: Licensor shall not license or authorize to any third party promoting goods or services in the Business Category the right to: (i) use the Licensed Properties via Offline Media; (ii) use the Licensed Properties via Interactive Media; and (iii) operate, sponsor or promote any sweepstakes, contest, giveaway or other similar consumer promotion offering MLB assets as prizing (e.g. tickets, licensed merchandise, discounts for MLB.com Shop), in each of cases (i) – (iii), in connection with such third party’s promotion of goods or services in the Business Category.
If you read over the list of what that all includes you will find it’s a very large coverage involving the media.
Darth posted under 21327 more color on this, but you may wish to see how this all plays before you throw rocks at it.
Bullish
