Atwec Technologies Inc (ATWT)

[nez]

Mac,
I guess it is a matter of perspective. The way I understand it is that the "aggressive marketing campaign" would, if I were doing it, focus on any and all school districts that are already connected with West Bend or ATWEC and are within the areas of operations of these companies. That alone is a huge area. I know that the people on my school board would have no idea about other state insurance carriers unless those carriers had an active local presence.

Same goes for a marketing company. School districts change their names from year to year due to combining with other districts.

West Bend's web site, http://www.wbmi.com/Common/ASPDocuments/default.asp,
states: "WB is a Wisconsin based company. Today, about 450 independent agencies represent our company in Iowa, Illinois, Indiana, Minnesota, Wisconsin and Ohio."

I don't have information about the size of ATWEC's customer base or for that matter their distributor base area. I would first focus on the most likely and cost effective opportunities which IMO would be the closest first.

Then ATWEC would have to find and send mailings to the school districts that actually have busses and don't sub out, share with other school districts, or even have buses of their own. This can only happen, according to a relative, who is a Superintendent, by networking from one customer district to another. This is a big and time consuming job.

As far as legislation goes, don't forget that there is and always has been an active disagreement between the Federal Government and State Governments over what limit the Federal has over State's Legislative rights. I won't even go into the same version of debate between the States and the local Governments. In other words, almost every state has a different line in the sand which the federal governments can't cross. It will take some time until those liable for the bus' operations will recognize the fact that money may be saved by finding a cheaper yet more effective insurance carrier than their current.
Maybe this is why "Geico Insurance" is marketing so heavily the "one stop shopping company" with the lizard saying you just have to go to one place and you can compare everything. JMO.

Every tax paying resident (with kids) of every town knows better than any marketing company if the busses as well as the insurance bills are the towns or the states or the federal govt.'s responsibility. Citizens tend to know where to go in town better than an out of state insurance company or the best marketing firm on earth does. In the sense that the citizens know their town and what laws they have voted for better than a merchant from out of town, I guess I am saying we should "un-officially" lobby. Besides the fact that there are 100 senators (2 for each state) and hundreds or even thousands of local level government legislators, yet how many employees are there at ATWEC?

After all I know for a fact that my local state senator knows my town better than my federal senator.
JMO,
Nez