SponsorsOne Inc (SPONF)

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SponsorsOne Focuses on Direct-to-Consumer eCommerce Sales in 31 States
Mon, March 20, 2023 at 4:06 AM AKDT
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Uxbridge, Ontario --News Direct-- SponsorsOne Brands Inc.

“Smithville Premium Texas Whiskey will be offered DTC Only."

Waterloo, Ontario – TheNewswire - March 20, 2023 - SponsorsOne Brands Inc., (CSE:SPO) (Frankfurt:5SO), (OTC:SPONF), a company that utilizes its proprietary platform to combine both Direct-to-Consumer ("DTC") digital marketing with Direct-to-Consumer ("DTC") eCommerce and provides an operational update on the strategic plan and forward direction of the Company.

Dedicated Focus on Direct-to-Consumer

The Company will focus exclusively on the DTC market for the sale of the Smithville Whiskey Brand and Doc Wylder's.

In 2021, SponsorsOne Inc. announced and launched Doc Wylder's DTC site, and acheived success. The Company is now working on the Smithville e-commerce site for launch and has recently moved the Smithville finished goods inventory from Redlands, CA warehouse to the new warehouse in San Diego (close to Speakeasy Company), which holds the DTC license to 31 states.

Currently, in finished goods inventory is Smithville Texas 4-Year Four Grain Straight Bourbon Whiskey, Texas Smithville Texas 4-Year Straight Bourbon Whiskey, and Smithville 4-Year Straight Rye Whiskey for an approximate total of 52,000 bottles. All of these products will be available online when the Smithville Store launches. The value for sale to our DTC seller is $2.6 million. We expect to offer a discount coupon for the launch reducing the total sale dollar amount.

During the pandemic, inventory for Whiskey became a global problem as demand increased significantly. The supply chain did not account for the increased demand, and the situation has not rectified.

Ward III states: "The most recent impact of the Coronavirus pandemic on bourbon is a shortage of the alcoholic beverage. With the virus, distillers closed their doors and raised product prices. Furthermore, a scarcity of bourbon has arisen because of high demand. Due to the time the spirit takes to mature; there is a shortage of whisky. As a result, it is difficult to find the spirit in-store liquor stores.” https://ward3.com/the-bourbon-shortage-whos-to-blame/#:~:text=The%20most%20recent%20impact%20of,a%20result%20of%20high%20demand.