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Monday, February 27, 2023 10:45:13 PM
For example.... You can't build a car unless you already know how to build them.
You won't build a car unelss you are already certain of what people will buy in large quantities ....
You won't build lots of different models of cars or any other generic product unless you already know people demand many different models (after a boatload of trial and error in the marketplace.......... WHICH TAKES DECADES for new product concepts).
You won't ever get traction with a new pioneering effort of a totally new innovation until you have already had tons of trial and error and have allowed your ideal customers to figure out exactly what they want (and what the 'whales' are expecting)...This process takes decades LITERALLY.... and you are not in control until the whales start pulling the trigger on whatever it is THEY decided they wanted as the primary buying propositions ........ (after lots and lots and lots of trial and error and extra effort pinpointing the ingredients that create the demand from the Whales)....
THUS THE DECADES REQUIRED IS TYPICALLY BECAUSE THOSE WHO ARE INTERESTED IN BUYING THE LARGE QUANTITIES DON'T REALLY UNDERSTAND WHAT THEY NEED OR WANT UNTIL THEY HAVE GONE THROUGH LOTS OF TRIAL AND ERROR........ AND VERY EXTENDED LEARNING CURVES ... THROUGH NO FAULT OF THE INNOVATORS.... Thus the innovators are oftentimes jacked around for decades because the whales who would benefit the most have mismanaged the opportunity....
With new Multi- Billion Dollar or Trillion Dollar innovations everything remains in the 'Time-Out' mode until a Whale places the first big order. Then everybody starts trying to go throught he door at the same time and you want to make sure you are already invested BEFORE that happens..... Simple Logic but requires patience and understanding.
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