Digital Brand Media and Marketing Group Inc (DBMM)

[Gotham Bay Group]

I can see the confusion. This type of lending doesn't fall under your quoted idea of predative lending.
"The practice of a lender deceptively convincing borrowers to agree to unfair and abusive loan terms, or systematically violating those terms in ways that make it difficult for the borrower to defend against".

The financier is doing the same thing you did as a shareholder. They agreed to take shares as collateral for any funds received. Only reason this is done, is because of the discount. If the financier were to sell the shares at that moment, the value would be greater than the funding. Has noting to do with the companies value. Has to do with the value of your shares.
Obviously, the toxic part comes in the fine print. This is different from predatory lending. Most these financings are done with the knowledge going in, they will not keep the agreements regarding sale of the shares. These loan sharks know that the company will likely not be able to defend itself against any contract breach and bankruptcy will follow.