Amarin Corp Plc (AMRN)

[Nukemtiltheyglow]

zip; I disagree, I think Amarin needs to join the fight rather fight the Generics. Amarin absolutely needs to get its Brand recognition going and do it fast. How is it going to do that? By increasing it's advertising budget "big time." How's that going to happen when Amarin doesn't have the money for advertising? They only have the money for paying management large sums of money.

Finally someone took the time to post the meaning of the acronym "AG." Really folks when you use acronyms please define the term. For those of us who don't quite get the Pharmaceutical "lingo", thank you.

Now, take the case of Brand name Tylenol made by McNeil Consumer who invented it. Acetaminophen became the Generic name for Tylenol. Does that stop Tylenol from selling their drug? How about Advil same product different name? The list of Companies with Brand names is below. Generics as a whole sold 1,177.4 (in $millions). Brand names as a whole sold 1,739.5 (in $millions).

How big is the market for Tylenol (Acetaminophen?)
https://www.statista.com/statistics/194510/leading-us-analgesic-tablet-brands-in-2013-based-on-sales/
https://www.washingtonpost.com/archive/politics/1982/10/02/how-tylenol-grew-from-a-little-known-drug-to-the-worlds-largest-selling-health-product/5fdfa0f5-445a-4243-91a7-39aa014658c6/

Who's to say Amarin or a Big Pharma couldn't take the Brand Vascepa to new heights? Anybody? Class? "Perception is reality." Vascepa is the Gold standard. "Build it Ray Kinsella, People will come." Where did all these ballplayers come from? Don't sell the Farm Ray.

Don't you think the market for EPA is going to be huge? For a capsule vs an injection? Denner knows what he is doing. He can see the value in Vascepa. It just has to get into the right hands. rather than the handouts being given......