Nightfood Holdings Inc (NGTF)

[notshakenorstirred]

$NGTF CEO post...company MB...1/8/23

...I respect your decision. Everybody has to make their own.

That rep didn’t know at the time (and neither did I) that Premier Protein, a billion-dollar brand, would soon launch a nighttime extension, and that Post would launch a sleep-friendly cereal concept into Walmart.

Who knows what other multi-billion dollar companies might right now be sniffing around the space, and/or planning to enter via launch or some other way? We’ve already been contacted by more than one, so somebody out there is paying attention and thinks what we’re doing is important.

There have been delays, and there have been limitations placed on what we have been able to make public.

As an outside investor, it can sometimes be hard to maintain faith.

We have accomplished some pretty difficult and impressive things, although they have, admittedly, not yet borne the fruit we’re all looking for: splashy hotel partnership announcements, distribution growth, revenue growth, profitability, ability to expand successfully into additional formats and distribution channels, category dominance

I believe the foundation is set. And the results will start to show.

I think the category is coming. I realize that some people say that if you say something long enough, you’ll be right eventually. I believe we’ve cracked the code and the hotels are the key to bringing the category to life.

In 2022, we finally broke into national hotel distribution (not easy) and proved the brand moves off the shelf in the hotel environment (vitally important).

I don’t think any executive or committee at any the big hotel chains ever made a strategic plan to put shops in their lobbies and load them with only unhealthy and sleep-disruptive snacks. This is a problem that simply evolved through lack of attention and letting local decision makers decide what to put on the shelves.

The hotel brands can NOT let this continue They know they can’t justify or defend what’s going on in those shops. Can’t defend it to themselves, to their higher-ups, to their shareholders, or their guests (the real bosses)

2023 is the year for hotels to step up and fix the problem.

And I believe our positioning and placement in the hotels will make Nightfood the clear choice to dominate the category.

When I started the company, it was because I believed the category was inevitable. I was not going to have the regret of missing out on pioneering what I feel is a billion dollar category.

I had already missed out on similar opportunities in the past when I didn’t act with required conviction.

I don’t want that kind of regret in my life.

I have more reason now, in my estimation, to believe that the category is coming, and more reason to believe that Nightfood will be the brand that dominates the category...