Digital Brand Media and Marketing Group Inc (DBMM)

[Gotham Bay Group]

You do know why they established short selling in the first place, right?

I was to keep the markets from stagnating and offer a competitive view point for any position. So an asset could be traded up as well as down.

You need short interest for long interest to be profitable and reverse is true as well.

You have to put yourself in a short frame of mind if you are going to make profit from their actions. At first glance, DBMM fundamentally is garbage, so most shorts are only here for a short time. So they look see crap and immediately bet against DBMM.

This is where you are correct. If DBMM can produce a solid reason to buy, whether factual or promotional, shorts will pay as they struggle to unload.