Digital Brand Media and Marketing Group Inc (DBMM)

[Stock_Barber]

It cannot be 100% accurately reported.

NOT even remotely close... The vast majority (easily 95%) of all reported data in the report has nothing to do with shorts!

Finally, short sale volume data does not—and is not intended to—equate to reported bi-monthly short interest information. FINRA rules require firms to report, on a per security basis, the total quantity of shares held as short positions in all customer and proprietary firm accounts twice a month. FINRA publishes the short interest data for OTC equity securities on its website, while the data for listed stocks is published by the exchange on which the stock is listed. Although some websites redistribute the Daily File and refer to the data as “short interest,” it is not, in fact, the equivalent of reported short interest information.

Here is the FINRA link specifically on this topic:

https://www.finra.org/rules-guidance/notices/information-notice-051019

Anyone still confused should call Yvonne Huber at [phone] at FINRA! She is a very nice person and will answer all your questions!

Also note that the FINRA Daily Short report is a great way to see new shares coming to market... i.e. dilution!