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Sunday, December 11, 2022 6:40:22 PM
Also keeps DCVax more under friendly control than selling it to one or a few parties.
Might not be fully thought out, but it might be analogous to Coca Cola with its secret formula. Like Coke and Burger King, Coke and McDonalds, Coke and Wendy’s, KFC, etc.
All their products go better with Coke. Granted these partners don’t have to patent their combos, and fast food isn’t treating deadly cancers.
The more partners and venues that offer Coke, the more Coke is sold. And the partners benefit by increased sales of their products, especially products that might be inedible without the Coke.
Too simple, maybe. But if Coke wanted to approach all those different customers going solo it would require a huge, less efficient and less effective Coca Cola trying to be the best at food and hospitality all over the US and the world.
That leaves a burning question:
Would you like fries with that?
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