Digital Brand Media and Marketing Group Inc (DBMM)

[Gotham Bay Group]

The saving face part is exactly that. Yes DBMM was in violation before all the extenuating circumstances. So by rights SEC should have decided that way, let DBMM fight the rest out in civil court.
Facts are now, they did not. SEC decided to dismiss. Doesn't matter if it was one of there own. It is an almost unbroken rule they will side with that decision. Because otherwise SEC will have to admit a no faith decision upon one of their own. Better to let DBMM slide than go down that rabbit hole in court. Because no faith has no direction to it. They effectively open up criticism of every SEC case. Not going to happen.