Verb Technology Company Inc (VERB)

[tedpeele]

Livestream selling is where Verb has ended up after trying video CRM, video-based MLM, video email marketing, video social marketing. He addressed HUGE markets with all of those approaches and none of them clicked well with consumers.

Livestream with known brands and with influencers has a bit more appeal with me because we KNOW that shows like the Shopping Channel have had success with a segment of consumers, and Liverstream IS working in other countries. Ironically that's probably because these people can SELL and don't rely on technology - ie buttons in a video - to do the selling for them - which was the shtick all along!

Verb has come full circle because they have had to admit in the end people make impulse purchases because the sellers and product have appealed to them, and not because there are buttons that can be pushed in a new way. Time will tell if Verb can pull it off with Market, but it isn't looking good at the moment.