The Guardian , is a top end UK daily national broad sheet , and highly reputable
New data shows Guardian is the top quality and most trusted newspaper in the UK
GNM press office
Wed 17 Jun 2020 13.00 BST
The latest PAMCo results show the Guardian is the most read quality news publisher in the UK, with a record 35.6 million adults accessing Guardian journalism across both digital and print formats on average per month.
The Guardian is the second most-read online newspaper in the UK, overtaking the Mail (33.6m) for the third time in last four PAMCo releases, and the Mirror (31.7m), with a 46% year-on-year increase to bring the monthly digital readership to 35.2m readers.
The Guardian also retains its position as the UK’s most trusted news publisher by its regular readers at an overall brand level - encompassing both the Guardian and Observer in print and online.
The PAMCo data also demonstrates the Guardian’s increasingly regular and engaged readership - with the Guardian recording the largest daily (8.8m) cross-platform reach across all UK qualities - around double the nearest rivals of the Independent (5.3m) and The Telegraph (4.2m). On average digital readers spend 31 minutes per month with Guardian journalism - more than any other quality.
Katharine Viner, editor-in-chief, Guardian News & Media:
“During the coronavirus pandemic, the Guardian has consistently published the most impactful investigations, news and analysis, holding the government to account. We now have a record number of people coming to the Guardian and choosing to support us financially and it’s clear from this data that Guardian journalism is increasingly in demand, trusted and valued.”
The Guardian is also the most-read quality newsbrand - ahead of The Times, Telegraph, i and Independent – among key advertising demographics including women, men, ABC1, under 35s and families.
