Tuesday, November 15, 2022 8:35:08 AM
Time to move on from them, they failed miserably. That being said, I thought they were good choices at the time. DonJoy is synonymous with Rehab in the medical community and KT is able to make millions selling overpriced placebo tape. This should have been an easy win. They took the product and did almost nothing to market it. It is a new type of treatment, it would need an aggressive initial marketing effort. I don't understand why they even bothered to get involved with BIEL if they weren't going to push it. I don't ding Kelly for signing on with them.
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