Heritage Cannabis Holdings Corp (HERTF)

[BlueGreenPower]

**NEWS** Heritage Cannabis Poised to Grow U.S. Revenue Stream as Missouri Vote Passes Amendment to Legalize Recreational Cannabis

"The timing of this couldn’t be more perfect with production up and running in Missouri and products ready to ship imminently. We are very pleased with this market development and Heritage is poised to capture market share with our established brands and formulations, adding a high gross margin revenue stream to the business," said David Schwede, CEO of Heritage. "Missouri is expected to see strong growth as legalization takes shape and Heritage is well positioned to capture a piece of this burgeoning medical and recreational market. Our leadership team is focused heavily on the State and the opportunities that it presents the Company."

https://www.yahoo.com/now/heritage-cannabis-poised-grow-u-122600882.html

This is BIG BIG BIG!!! I'm guessing Heritage will have about a year of light competition while Missouri goes through the required lottery for new licenses. Then those new licensees will have to build and equip new manufacturing facilities, which is a slow process due to current supply chain issues, building codes, and safety regulations. Fortunately Heritage has accomplished that already, and appears prepared to sell rec products on day one.

Even as competition slowing builds Heritage should have already established its brands and developed customer loyalty to protect market share. Smart move by Heritage to get in early and wait for legalization. They would have made bank anyway as medical grew, but now ooh la la :) Congrats to the team!!! GLTA :)

FAQ: What to know about Missouri's recreational marijuana amendment and why it matters

https://www.kcur.org/politics-elections-and-government/2022-09-07/missouri-amendment-3-recreational-marijuana-legal-weed-constitution-2022-election