And why did it take Adidas so long? https://www.washingtonpost.com/business/2022/10/25/adidas-kanye-west-partnership-ends/ https://www.washingtonpost.com/business/2022/10/25/adidas-kanye-west-partnership-ends/ Yeezy generated an estimated $2 billion a year, close to 10 percent of the company’s annual revenue, Morningstar analyst David Swartz said. Adidas said the split will cost the company 250 million euros ($248 million) this year.