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Re: adam69 post# 33923

Saturday, 10/22/2022 11:44:02 AM

Saturday, October 22, 2022 11:44:02 AM

Post# of 34600
Did we lose out? That's a question that is redundant and will never be answered. One could argue IQOS is competition like a truck is competition for a car but Heat not Burn devices are not oral nicotine or pouches or patches. Lexaria's nicotine products are also designed to help smokers and vapers move to a less harmful method of nicotine intake but in a different way. Any nicotine company like Altria, PMI, Bat or Swedish Match etc could still decide to invest a game changing amount of money into Lexaria at any time. The fact that they haven't yet is not any proof they won't.
Altria has just mentioned in this latest deal that they now have a couple of billion dollars of which they could allocate more towards their "Moving Beyond Smoking" line of products of which some of that money may hopefully find it's way into Lexaria's coffers. Altria also happens to be testing DehydraTECH on an ongoing basis. We are also starting a study within a couple of weeks to compare DehydraTECH pouches to leading nicotine pouches from Altria and Sweedish Match. Things could be changing for us in the near future. Good luck to all longs!
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