Tesla Inc (TSLA)

[crudeoil24]

The world's richest man, Elon Musk, has scented a new opportunity to capitalise on quirky products, launching a perfume called "Burnt Hair" that he said sold 10,000 bottles to earn a million dollars in just a few hours.

"With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?" Musk asked on Twitter, where he now describes himself as a perfume saleman.
"The essence of repugnant desire" is the website description of his latest offering, which costs $100 a bottle and is set to start shipping in the first quarter of 2023, making good on a product Musk first touted in September.

Previous brainwaves have included Tesla's (TSLA.O) own-brand tequila, launched in 2020, and a pair of "short shorts" to signify Musk's victory over investors who bet against the electric vehicle maker, now the world's most valuable car firm.