Nightfood Holdings Inc (NGTF)

[Kiwikid1]

Impulsify numbers DO NOT LIE


NGTF announced that independent Impulsify sales data across a subsection of qualifying hotel lobby marketplaces indicate that Nightfood ice cream pints are outselling Haagen Dazs in over 40% of the hotels in a 24 hotel data subset.

100% of the hotel properties in the United States which feature Impulsify’s point-of-sale tracking system and which offered Nightfood plus any other brands of pint ice cream during the months of July and August 2022 were included in this analysis. Several of the largest hotel brands in the world are represented among the 42 hotel marketplaces that qualified. Hotel locations where Nightfood was the only brand of ice cream pint available were excluded from the data set.

According to the data, Nightfood pints represented 32% of all pint ice cream sales in the 42 qualifying hotels. Haagen Dazs led the way with 39% of pint sales. The remaining 29% of the sales consisted mainly of Blue Bell, Ben & Jerry’s, Talenti, Halo Top, and Baskin Robbins pints.

In the 24 hotels that sold only Nightfood and Haagen Dazs pints, Nightfood had higher sales in 10 of those locations, Haagen Dazs outsold Nightfood in 13, and one location had identical unit sales for the two brands.

“For an emerging brand to capture such a large percentage of sales so quickly indicates our unique sleep-friendly value proposition is resonating powerfully in the hotel environment,” remarked Nightfood Marketing Manager Simon Dang. “This volume is not the result of advertising or price discounting. It’s simply about having the right product in the right place at the right time. Our goal is to be the top-selling snack in the hotel vertical in every category we enter, and we think it’s just a matter of time before we overtake Haagen Dazs in ice cream pints.”

NGTF PR Sep 13 2022