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HDGabor

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HDGabor

Re: lizzy241 post# 384180

Sunday, 07/24/2022 12:21:00 PM

Sunday, July 24, 2022 12:21:00 PM

Post# of 424469
l-

why doesn't amarin advertise to the public about their miracle drug??? Is there any logical explanation?

(i) Everybody know that 50% of marketing cost is useless ... but nobody knows which 50%. In case of Amarin - due to generic market share - the useless part is 68-69%

Money or lack there of??

They are focusing on prescribers and targeted advertisement (based on cost / effectiveness / revenue generation analysis)

Or is amarin afraid of another short attack?

??? Not likely ... I do not see any relation between the two.

Best,
G

Disclosure: I wrote this post myself, and it expresses my own opinions (IMHO). I am not receiving compensation for it.

Notice: This post is not investment advice, and not a recommendation to neither buy nor hold nor sell.

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